By Susan Adams
The title of Karen Friedman’s most recent book isn’t exactly subtle. Shut Up And Say Something: Business Communication Strategies to Overcome Challenges and Influence Listeners lays out her no-nonsense philosophy about how to best get your point across, drawn from her 40 years of experience as a professional communicator. As a TV news reporter, she worked at local stations in cities from Milwaukee to Huntsville, AL. For the last 20 years she’s headed up Karen Friedman Enterprises, a communication coaching firm in Philadelphia.
How does she apply her ideas in the workplace? Her No. 1 rule, gleaned from two decades in the TV news trenches: “It is absolutely critical to be as direct, to the point and concise as possible,” she says, in a lively, forceful voice with a Philadelphia tinge. Vagueness is all too common in the workplace, she observes. Friedman’s fix: follow the newscaster’s drill of spelling out who, what, where, when and why.
Managers can be as vague as their subordinates. “Bosses often say, ‘Can you have that report to me? It’s really important, and I’d really like to have it,’” Friedman says. A more effective way to deliver that message: “Can you please get that report to me? I’d like it on my desk by 5 p.m. Friday.”
Another strategy Friedman draws from news casting: Hit the headline first. Too many of us are just plain long-winded, she says. “People don’t need to know everything we know,” she explains. “Think about what the single most important point is that you need to make, the central idea. If your computer died or the fire alarm went off, what would be the one thing they needed to hear?”
Article reprinted from Forbes.com
Susan Adams Bio:
I cover careers, jobs and every aspect of leadership. Since Forbes hired me in 1995 to write a legal column, I’ve taken advantage of the great freedom the magazine grants its staff, to pursue stories about everything from books to billionaires. I’ve chased South Africa’s first black billionaire through a Cape Town shopping mall while admirers flocked around him, climbed inside the hidden chamber in the home of an antiquarian arms and armor dealer atop San Francisco’s Telegraph Hill, and sipped Chateau Latour with one of Picasso’s grandsons in the Venice art museum of French tycoon François Pinault. I’ve edited the magazine’s Lifestyle section and opinion pieces by the likes of John Bogle and Gordon Bethune. As deputy leadership editor, these days I mostly write about careers and corporate social responsibility. I got my job at Forbes through a brilliant libertarian economist, Susan Lee, whom I used to put on television at MacNeil/Lehrer NewsHour. Before that I covered law and lawyers for journalistic stickler, harsh taskmaster and the best teacher a young reporter could have had, Steven Brill.
